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Pure Energy

26th Aug 2010Posted in: Blog 0

Travis got his creative juices flowing when he was asked to shoot a commercial spot about energy juices – or actually we should say energy drinks.
Ron Hill Imagery contacted Kineto to work on the advertisement for a new product called EVO – an antioxidant fortified positive energy drink.
The one-day shoot took place at Rio Tinto stadium with REAL soccer player Kyle Beckerman (check out the bounce and shine in those dreadlocks. Looks like the energy drink’s working.)
The footage was shot with the Cannon DSLR and the Sony XDCAM which is especially effective for all the slow motion involved. The style of the commercial is similar to that used in the 2006 film “300”, though content-wise, its less bloody and with more clothes.
The finished piece with its contrasted style does the job, with pure energy on the field and behind the scenes. Frankly, it makes us all want to kick back with Kyle and a refreshing EVO drink.

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